RCBC Scores 5 Anvils for DiskarTech’s ‘Innovation with Empathy’ Campaigns

By Manila Bulletin Technews

The Rizal Commercial Banking Corporation (RCBC) has snatched a rare five Anvils in the 57th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP) last February 24.

Considered as the “Oscars” of Philippine public relations, RCBC took home two Gold Anvils and three Silver Anvils. The Yuchengco-led bank was also among the three finalists for the Platinum Anvil.

The Platinum Anvil award is given to the most outstanding public relations tool that stands out among all the Gold Anvil awardees.

“It is with great pride and honor that we accept these five Anvils. Our public relations and digital campaigns fuels our passion to accompany our ‘madiskarteng Pilipino’ all over the country in their journey toward financial inclusion and shared prosperity,” RCBC president and chief executive officer Eugene S. Acevedo said in a statement.

The Road to “#BuhayAsenso Financial Inclusion Caravan Series” and the “Utang ni Tatang” (best multimedia PR Tool category) were the Gold Anvil awardees.

The three Silver Anvils were: Madiskarteng Pilipino Music Video, #IponGaling promo, and the “Utang ni Tatang” for its digital PR program category.

“Innovation with empathy: this has been our collective mantra in RCBC. With this, we recognize the immense power of public relations in helping our countrymen understand and appreciate the value of inclusive digital finance and financial education,” said Lito Villanueva, RCBC’s Executive Vice President and Chief Innovation and Inclusion Officer.

RCBC is one of the leading universal banks accelerating digital transformation and expanding financial inclusion in the Philippines. It was judged as the best retail bank in the 2021 Global Banking and Finance Review Awards. RCBC was back-to-back best digital bank in the Philippines by Asiamoney in 2020 and 2021, by the Business Tabloid in 2021 and the Alpha Southeast Asia in 2020.

Its digital products include RCBC mobile and online banking, handheld ATM Go mobile point-of-sale terminals, and DiskarTech. DiskarTech was recognized as the best in service and solution by the 2021 International Innovation Awards; and as the 2020 breakout finance app in the country by App Annie, a global data analytics firm covering all mobile applications worldwide.

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