By THE PHILIPPINE BUSINESS AND NEWS
For a fourth consecutive year, Rizal Commercial Banking Corporation (RCBC) was named once again the Philippines’ Best Bank for Digital Solutions by Asiamoney for 2023, solidifying its position as the undisputed digital banking trailblazer in the country.
RCBC is recognized for its roster of Innovations with Empathy, an array of digital solutions which champions massive digital transformation and supports the financial inclusion efforts of the government, all whilst cultivating a culture of customer service excellence.
“RCBC isn’t just building sustainable, impactful, and inclusive digital finance solutions, it is also working hard to expand digital access for every Filipino by positioning itself as a strong ally of government efforts to increase financial inclusion; catalyzing digital payment transformations; bringing financial services to unbanked and underserved communities; and reinvigorating innovation,” Asiamoney said in a statement.
“Anytime RCBC reports earnings these days, analysts immediately turn to its digital transaction growth. Indeed, its digital focus is a key reason why RCBC is one of the fastest-growing banks in the Philippines,” Asiamoney added.
Asiamoney hailed RCBC as The Best Bank for Digital Solutions in the Philippines for delivering digital financial services based on a contextual banking strategy that aims to understand the Philippine landscape. Through this, RCBC has effectively implemented pioneering, high-impact, human-centric and demand driven digital financial innovations through RCBC Digital, RCBC DiskarTech, RCBC ATMGo and RCBC Moneybela Barangayan Banking, successfully marked with speed and scale.
“We are delighted with the recognition, and it further inspires us to serve more of our countrymen with our innovative digital solutions. And with our intensified use of data science and artificial intelligence, we continue to be committed to make a difference in the lives of our customers,” RCBC President and CEO Eugene S. Acevedo said.
RCBC’s series of wins come from the success of RCBC Moneybela Barangayan Banking, the country’s first physical-digital or phygital blended banking service. Fusing the warmth of physical banking with the ease of digital, RCBC’s banking experience support agents delivered vital financial services to thousands of rural barangays nationwide. Through MoneyBela, RCBC was able to introduce RCBC DiskarTech to low-income, geographically-disadvantaged communities. This was regarded as the world’s first multi-lingual financial inclusion super app in the vernacular catering to the mass market. The Philippines’ mass market is comprised of approximately 98 percent of the socio-economic class in the country. Financial services such as savings, fund transfers, mobile loads, telemedicine, insurance, and loans are made accessible and convenient to the Filipino mass market.
RCBC also launched ATMGo, the country’s first grassroots-based, bank agnostic, and last mile automated teller machine. ATMGo utilizes mobile point-of-sale devices to dispense financial services in remote and disadvantaged communities at village hotspots like the public markets, sari-sari stores, and public transportation hubs. RCBC is the only private universal bank to have the most extensive reach covering all provinces in the Philippines even covering the entire Bangsamoro Autonomous Region in Muslim Mindanao, boasting over 1,400 terminals deployed at the end of 2022 and poised to grow to 10,000 units or a projected year-on-year growth of 614%.
ATM Go has been the Philippine government’s trusted digital payment disbursement partner even before and at the onset of the COVID-19 pandemic, which continues until present for the withdrawals of social welfare benefits for Conditional Cash Transfer household recipients under the Pantawid Pamilyang Pilipino Program (4Ps) of the national government. Close to 70% of its transactions are cash withdrawals of Pantawid CCT household beneficiaries done in rural areas. Even conflict-prone communities such as Lake Sebu in South Cotabato are able to enjoy convenient and real-time banking within the comforts of their community.
Through RCBC’s phygital services, it was able to boost bank onboarding in underserved areas by 210%. ATMGo has reached a total of 13,116 barangays or approximately 31% of the 42,000 total barangays nationwide, only six months since the program was launched last November 2022.
“We are incredibly grateful to be recognized once again by Asiamoney for our dedication towards scaling inclusive digital finance, and our determination to make digital banking more accessible and convenient for every Filipino, especially empowering our micro, small and medium enterprises,” said Lito Villanueva, RCBC Executive Vice President and Chief Innovation and Inclusion Officer.
“Prestigious awards such as this validate our constant hard work and efforts in bringing banking to the people. This solidifies our unwavering commitment to providing innovative, socially-sensitive, and tailor-fit digital products and services that are not only cutting-edge, but most importantly, created with our clients’ needs in mind,” Villanueva added.
Despite the challenges posed by the COVID-19 pandemic and the economic impacts of the global health crisis, RCBC emerged as one of the fastest growing banks in the Philippines after it leaped from its 8th position in 2018 to 5th position in 2022 in the list of the country’s biggest banks in terms of assets.
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